Urban Industry

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Puma R698 OG 93

May 06, 2014

Someone at Puma must have listened to me when I declared they need to keep putting out the R698 in decent colourways. As part of the top tier Cream collection, we here at Urban Industry will be stocking the Puma R698 OG 93. An already popular silhouette for Spring/Summer '14, Puma brings back the R698 in OG form complete with the look and build of the original 1993 version with the release of the aptly named R698 0G 93.

This edition of the R698 is a follow up to the recent re-release of the Puma classic XS850 from the 90s Trinomic range. Paying homage to the OG colour palette of the XS850, the R698 gets the flipped colour treatment opting for a blacked out approach on most of the forefoot. Taking inspiration from the XS850 splatter print, this has been applied to the heel of the R698. Further hits of pink at the rear of the shoe provide a unique and explosive hit of colour for a contemporary take on this 90s classic. The Puma R698 OG 93 launches Saturday 17th May at 10:00 BST.

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