Fresh for Fall 12 sees the premium Puma Macht's mit Qualität (or MMQ) collection drop at Urban Industry. We're no strangers to top-end Puma product here at UI Headquarters, having only very recently also dropped the fantastic British Millerain collection. It's good to see one of the leading sports giants put their faith and backing in some interesting little projects. Let's now take a closer look of the Puma MMQ product range…
As with most Puma collections, the core is based around the footwear. For this MMQ drop we get premium versions of the Beast Lo Camo (£79.99) and the Wayler Mid (£89.99). The Beast Lo is inspired by Puma's heritage model – the Slipstream. The Beast has a stylised look with premium materials, trend forward colours and rich detailing. It also comes wrapped in a custom Puma camo that really helps it stand out. The Wayler Mid, on the other hand, is more of a hiking-influenced mid-cut sneaker with nods to the classic Explorer style. Here we see a rugged rubber outsole for an optimum grip put to good use, adding a certain heft to the sneaker's silhouette.
From the cut & sew collection we have a collection of crews and t-shirts all with custom MMQ prints. For me the stand-out piece has to be the Puma MMQ Jacket in Antique Bronze (£180). This heavyweight parka is the perfect winter jacket and features Puma's stormCELL FORCE 1: This waterproofing system protects against rain, sleet, and snow, and features a waterproof designation from low to high: stormCELL FORCE 1, 2, 3, and 4. Again we get that custom Puma camo print to compliment the Beast Lo shoes, as well as a 3 Layered Membrane Fleece – keeping cold out and warmth in. This jacket is a real heavy-hitter, and is testement to the quality Puma is aiming for with the Macht's mit Qualität collection.
To finish off the collection we have the Puma MMQ Rucksack Backpack (£69.99). This is a great heritage-style backpack that features premium details such as leather detailing and a tough contrast tarp bottom. You also get an internal padded laptop sleeve and padded shoulder straps.
"PUMA Macht's mit Qualität". German for "PUMA does it with quality." In short, "PUMAMMQ."
SHOP THE FULL COLLECTION HERE