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Product focus: Nike Air Max 90 Sneakerboot

November 01, 2014

Nike Air Max 90 Sneakerboots

At the beginning of the month Nike announced the latest installment of their revolutionary Sneakerboot collection that applies winter ready upgrades to a selection of your favourite Nike runner and basketball silhouettes. The colder months bring harsh terrain, harsher conditions and shorter days, and because of this the Sneakerboot is designed with three main functions in mind – warmth, visibility and dryness.

As we once again look to our winter wardrobes, we take a closer look at the ultimate winter sneaker – the Nike Air Max 90 Sneakerboot.

Nike Air Max 90 Sneakerboots

Originally released as the Air Max III back in 1990, designed by Tinker Hatfield,  it was renamed the Air Max 90 in 2000 after its release date. The shoe has since become a firm favorite with the UK population, famed for its iconic aggressive shape and un-paralleled comfort.  This season the silhouette undergoes one of its most dramatic reworks to date, as it returns in sneakerboot form for Holiday 2014.

Maintaining its core aesthetic, a selection of waterproof and reflective materials are applied to the shoes upper to increase functionaliy and durability. The shoes sock liner combines with the guessetted tongue for comfort and warmth, while the mid soles’ air max unit means the sneakerboot maintains the classic sneakers superior comfort.  The high performance outerwear theme is continued through to the waffle outsole, providing traction for tackling slippery surfaces.

Nike Air Max 90 Sneakerboots

There is no doubt that this is the standout shoe of the sneakerboot release – a kind of sneaker/hiking-boot hybrid that still looks good on the foot. Although opinions on this shoe will be polarizing, whatever you think of the shoe you have to admire Nike’s dedication to innovation and willingness to push footwear design to new levels.

The shoe arrives in an autumnal velvet brown colour treatment with pops of hyper crimson and a black option that sits on a white midsole The Nike Air Max 90 Sneakerboot is available to purchase now.

Nike Air Max 90 Sneakerboots

If you like what you hear about the sneakerboot , but are looking for something a little more subtle, check out the sneakerboot version of the Roshe Run HERE.


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