Urban Industry

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Penfield SS13 collection

March 18, 2013

Penfield are the brand of choice when it comes to outerwear here at Urban Industry. Every time a cold snap sets in, you can be guaranteed we’ll be shipping out Kasson jackets up and down the country. The classic 60/40 cotton nylon parka is both water resistant and windproof, making it the ideal choice for unpredictable British weather. We feel however that Penfield can be cruelly overlooked when the weather gets a bit warmer and it’s time to shed that winter jacket. That’s why we’re now going to take a closer look at their Spring/Summer 2013 collection.

The accompanying images for this piece are taken form Penfield’s Spring Summer 2013 lookbook. Shot in the Hamptons and featuring some exquisite rich-guy hair, the images convey that timeless American heritage look and outdoor ruggedness that one has come to associate with the brand that was founded in Massachusetts in 1975. The high-quality jackets that are synonymous with the brand are present in this collection, but are given a fresh Spring makeover with the use of a bright colour palette and lighter and more breathable fabrics. The Cornell, Rochester and Gibson jackets are fine example of this and we have a great range of these Penfield jackets in stock now.

Elsewhere we’re seeing a strong use of patterns in Penfield’s cut & sew collection. The printed shirts are on-point and the selection of shorts on offer have all the right boxes ticked – camo, polka dot, paisley and floral print are all present correct. We’re also happy to see a great range of graphic-print t-shirts on offer for the warmer months. Penfield aren’t exactly the first brand you’d call to mind when it comes to strong tees, but timeless designs like the Big Bear print have been given a new lease of life this season appearing on marled pocket t-shirts. We’ve also got great new designs like the Midvale and Mountain that further highlight Penfield’s outdoors heritage roots.

On the accessory front, we’ve gone heavy on bags and backpacks this season. The Sweetwater, Ridgeland and Riverside backpacks are all present in new colourways as well as a new addition in the all camo’d out Marbleton backpack. For a less outdoors-y look we’ve also opted for the Hudson City Satchel in a number of on-point colourways. This slick messenger bag is the perfect slim city satchel, with plenty of room and great for essentials. For the frequent traveller we also have the Danbury wash bag. This 100% heavyweight cotton canvas washbag with a top zip entry compartment is perfect for stowing your stuff safely while on the move.

CHECK OUT THE FULL PENFIELD SS13 COLLECTION HERE

by SeanM