Since we first introduced ONLY NY into our range many seasons ago, the New York natives have continued to deliver season after season. Their identifiable, city informed aesthetic is incorporated into easy to wear, street ready apparel and accessories, developing their range with each drop but staying true to their core values. Because of this the brand remains as relevant as it was when we first took it on and having been firmly adopted by the UK public, ONLY NY is still a huge favourite here at Urban Industry.
For our latest lookbook feature we focus on ONLY’s Spring/Summer release that once again draws heavily from the hustle and bustle of New York City. The release is packed full of the staple streetwear items that we have come to expect from the brand including graphic tees, long-sleeves, hoodies and sweaters, as well as a varied selection of weather appropriate headwear. ONLY NY utilise their strengths, delivering strong hand drawn prints and reworked logo designs, complimented with a subtle colour palette throughout. This seasons t-shirt selection takes centre stage as they utilise new colour block treatments, as well as new material applications on their more premium pieces.
Enjoy the lookbook below that highlights several key pieces from the release shot against a metropolitan backdrop. Head over to our ONLY NY page HERE to shop the full collection now.