Stepping out of the shadow of their bigger brother Asics, Japanese sports heritage brand Onitsuka Tiger are dropping some absolute fire on us for Spring 2014. This fire takes the particular form of the Shaw Runner, which we have in stock currently at Urban Industry in three killer colourways. The stand-out shoe for me has to be the Onitsuka Tiger Shaw Runner Shoes in Black/Purple. Along with the GEL cushioning commonly found in your favourite pair of Asics, a SoLyte midsole and high abrasion rubber grip, the team at Onistuka Tiger have gone in on a unique custom camouflage print that draws inspiration from the outline of the island of Japan, as well as classic Japanese graphics.
I make no secret of my love for Onitsuka Tiger. I feel they get cruelly overlooked by most sneaker fiends in favour of the latest hype Asics Gel Lyte colourways, while all the while quietly putting out some smart silhouettes of their own (whattup the Colorado 85). Sure, these might not have Ronnie Fieg’s stamp of approval all over them, but the Shaw Runner is 100% certified gold and the reasonable £84.95 price-tag seals the deal.