Described at the time by OBEY’s Shepard Fairey as “an experiment in phenomenology”, the original OBEY Andre The Giant sticker campaign really put the young Rhode Island design student on the cultural map and cemented his status as one of the most thought-provoking and subversive street artists of our generation. Documentary filmmaker Brett Novak recently caught up with Fairey to discuss the genesis of his famous campaign and the resulting effort is captured above in the documentary entitled ‘Obey This Film’.
Novak gives us the background on how this short film came about – “Several months ago I was commissioned by the Halsey Institute out of Charleston, South Carolina to shoot a short film on the infamous street artist behind OBEY: Shepard Fairey. I definitely knew Shepard’s work, whether it be that repetitive face of Andre the Giant popping up at every street corner I’ve ever been on, or as the Obama Poster that definitely did more for an election than just add aesthetic to it – but I was not aware at how incredibly inspiring Shepard would turn out to be. For a new understanding of how this skateboarder turned mega famed street star turned out to be, check this film out”.