Obey Clothing arrives in to Urban Industry for Spring 2013 with an admirably strong collection. Keen to move on from the recent box logo mania that engulfed the brand, this range features a more mature direction for Shepard Fairey’s brand. This is seen in the shirting and outerwear selections on offer for this season. Polka dots, camouflage and floral prints are all present and bring Obey bang on-trend for what will be this season’s big look – printed shirts. Elsewhere, the Longview and Trader jackets are good examples of more season-appropriate outerwear as you finally get to hang up that winter jacket, but still realise that this unpredictable British weather could turn on you at any point. Obey haven’t strayed too far from their roots though, and we’re glad to see the ever-popular Rapture jacket back in stock in two colourways.
On the Obey t-shirt front we’ve got the usual lineup of strong graphic tees, this time augmented with a selection of ¾ length raglan baseball t-shirts and a number of tees that are made from 100% recycled garments. This environmentally conscious approach is typical of the ongoing Obey Awareness campaign. Fairey and co. aren’t just content to sit back and be just another streetwear brand. Instead they want to give something back, and highlight a key number of worthy causes. The Drop In The Water (a Los Angeles based, 501(c)(3) water charity that constructs wells and sanitation systems at large rural schools in sub-Saharan Africa) and Jail Guitar Doors (where prisoners are provided with the musical tools to create songs of their own to achieve a positive change of attitude that can initiate the work necessary to successfully return to life outside prison walls) schemes are great examples of this.
As with every season, we also have a great range of hats on offer from Obey. From allover print 5-panels to bold embroidered logo snapback caps, we have a killer range of Obey caps on offer this season. Elsewhere, the accessories selection is strong with a great selection of socks, beanies and belts on offer. We also have a great range of Obey bags and backpacks in some fresh Spring colour-ups to tie the whole collection together.
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