Every once in a while, a certain shoe will surface at Urban Industry HQ that rekindles our interest in all things trainer-related. It’s true to say that we’re not mega sneakerheads here at Urban Industry (even though Dan’s taste for the finer Nike things in life is fast approaching ‘hide-them-from-the-wife’ stakes), but when the Nike Solarsoft Moccasin Premium initially turned up here over a fortnight ago we were hopping around like giddy little schoolgirls. Even though it’s very much our bread & butter in terms of sales, the endless swathe of Air Max 1s, Air Max 90s and Blazers can have a bit of a jading effect on us. That’s why when something genuinely innovative and/or different turns up we tend to get ourselves in a bit of a fluster. This happened before when the Free Run 2s were opened up to podgy-around-the-middle streetwear accounts last year, having no longer been solely reserved for core running stores. The problem being with such bold designs is that sometimes people just aren’t ready for them. Shoes such as the Air Max 1 are timeless in their design and this is why they are perennial favourites, whereas something like the Powerlines or Free Runs might not be embraced as readily. Mark my words though, when there’s some limited OG reissue ten years down the line, we’ll all be kicking ourselves for not embracing these styles sooner.
There a few exceptions to the rule though – Nike Roshe Runs seem to have been wholeheartedly embraced and attained their ‘modern classic’ title in very little time at all. If I was a betting man, I’d put my money on the Solarsoft Moccasins stepping up to the plate next. We first glimpsed them as a limited Year of the Snake Quickstrike release earlier this year. Needless to say they vanished in no time. The first mainline release was a very tasteful Dark Obsidian colourway that we flew through in our initial batch and reordered from Nike on the same day they came in! There are still some pretty sweet colourways to come as well.
What makes the Solarsoft Moccasins so great so? Ok, well deep down I’ve always had a soft spot for the Footscape Woven Chukkas. Yes, they are hard enough to pull off and the price tag can be a bit hefty. It’s hard not to just hold one in your hand and marvel at the intricacy though. The same woven detail really makes the Solarsoft Moccasin stand out too. Secondly, the Solarsoft sole unit (previously used on flip-flops I believe) is comfortable as hell. I’ve given mine a few test-spins and that squishy on-foot feel is real nice. Finally, they’re £64.99. In a world of escalating Jordan prices and such that makes them a bonafide bargain in my book.