The second annual Air Max Day is here celebrating not only one of Nike’s most innovative footwear technologies, but perhaps one of the most game changing introductions in the footwear market to date.From the track to the street, the Air Max has countless stories to tell and a legacy that can be matched by few.
Upon the release of the first Air Max style – the Air Max 1 back in 1987, the idea of cushioning in running shoes was far from a new one having featured in Nike’s 1978 Tailwind silhouette. Although people knew the cushioning was there, seeing is believing, and Nike sought out a way to communicate their unique technology to their customers rather than rely on promises through advertisements. Following a trip to the Pompidou Centre in Paris, Tinker Hatfield returned full of inspiration with the idea to create an exposed Air bubble in the sole unit. The Air Max 1 was the vanguard to Nike’s latest venture and although it may not have been known at the time, a classic was born.
Since the Air Max 1, the visible air has undergone an evolution of its own with several new styles introduced that continued to push the boundaries of innovation and design, eventually leading to Air Max technology being applied to the full sole unit removing the need for foam in the construction and allowing for maximum flexibility. Many styles have gone on to become icons in their own right and to this day Nike continue to rework and re-issue classics to an audience that are still as hungry to get their hands on a pair as they were upon their initial release. So much is the power of the Air Max that the technology now has a day named after it. The 26th Of March has become one of the most important dates on the sneaker lovers calendar and a day for you to show your love for the Air Max.
To celebrate this years Air Max Day we are looking to you guys to share your favourite Air Max silhouette with us and throughout the day we will be picking our favourite shots and sharing them on our instagram and twitter pages. One lucky Air Max fan is also in with a chance of winning £75 on our online store for the best picture of the day! All you have to do to be in with a chance of winning is snap your favourite Air Max silhouette, tag us (@urbanindustrystore) and hashtag #UIAIRMAX. Good luck and we looking forward to seeing your Air Max!
You can shop our current Nike Air Max selection HERE