The beloved Nike Air Max 1 celebrates its 27th birthday this year and March 26th has been designated the first official Nike Air Max Day in recognition of this great shoe. It’s crazy to think that the running shoe that first debuted in 1987 would forever change the landscape of sports footwear and continue to endure in popularity over the years. To tie in with Nike Air Max Day, we here at Urban Industry will be one of only a handful of UK stockists of the commemorative Nike Air Max 1 Air Max Day.
Celebrating 27 years of Air superiority, Nike Sportswear applies a volt color treatment to the original Air Max, calling out the shoe's legendary innovation and mimicking the treatment on Nike’s newest introductions. Along with a 3.26-emblazoned tongue tab, the Air Max 1 Air Max Day combines the original white/red upper with a volt midsole, accentuating the visible Nike Air. Look for these to release in strictly limited quantities on www.urbanindustry.co.uk on Wednesday 26th March 2014 at 09:00 GMT.