At a time when basketball silhouettes reigned supreme in the sneaker market and running’s influence had started to tail off, Nike introduced the Air Max 95 as an attempt to recapture the worlds imagination and attention towards the high performance running styles that were so popular in previous decades. To do this, it had to be something bold and totally unique. Nike enlisted young ACG and Tennis designer Sergio Lozano for the task of creating the next big Air Max silhouette, and he would go on to link the make up of the human body to the shoes design, as well as developing some of Nike’s ground breaking technologies to produce the now iconic Air Max 95.
The progressive design drew its core inspiration from the human body and in particular, the ribs, the vertebrae, muscles and skin, that were translated on to the shoes layered upper and would all be considered in the anatomy of the Air Max 95. Another key feature that the design team were looking to introduce in the 95, was forefoot visible Air technology, further developing the Nike Air bubble to give even more cushioning and protection for the wearer.
Once the blueprints for the design had been drawn up and the shoe went into review stage, it was then time to consider the colour way. The plan was to put functionality first, and despite opposition from the doubters, Lozano would continued to use a gradient of grey, from dark to light, to minimise the signs of dirt and wear. The neon yellow accents were added as a nod to the brands heritage racing kit and gave the shoe the bright pops it needed around the lacing and sole unit. From this the ‘Volt’ colour way was first introduced, a hugely popular colour option that continues to be used on the 95’s and other classic silhouettes to this day.
The minimal ‘swoosh’ branding was an added feature that wasn’t included in the initial designs. Lozano wanted the shoes make up to speak for itself and with the upper being quite busy already, they were considering doing without the iconic logo. Eventually the swoosh was added in the unconventional back quarter, not distracting from the design but rather acting as a stamp of approval from Nike.
As the first Air Max silhouette to have a visible air unit in the forefoot, as well as its instantly recognisable black midsole, the unconventional design was considered and marketed as an outcast. Despite it’s ‘outcast’ label, the shoe was met with a good reception from the sneaker community upon its release and the Air Max 95 was quickly adopted by the youth in Europe and Australia in particular, as well as the american hip hop scene.
This season Nike celebrate 20 years of the distinctive style and its influence, as they release 3 new iterations of the original “Volt” colour way. The aptly dubbed “Premium Collection” features a suede rework on one style, reflective material application on the other and animal print rework on the final silhouette. All 3 styles feature mesh applications around the lacing, reflective detailing on tongue and heel and a small embroidered neon yellow Nike tick on the heel, as seen on the original. Each one sits on top of a blown out rubber outsole and full air bubble midsole unit. Sticking closely to the original while applying considered modern updates, the OG Premium Collection is a fitting tribute to the revolutionary runner.
You can shop our Nike Air Max 95 OG Premium Collection HERE