To coincide with the start of the summer season, New Balance has launched the made in the UK 577 Seaside pack. This two shoe pack strikes a chord with us here at Urban Industry as we are located in the sleepy seaside town of Eastbourne. Little details like the striped deck chair lining and old-fashioned postcards included with each pair of shoes really evokes that classic British seaside look and feel. Look for these premium New Balance 577s that were manufactured at the brand’s UK factory in Flimby to drop at Urban Industry in the next few days.
The official word from the guys at New Balance is as follows – “The latest 577 to come from our Flimby factory takes its design direction from the British Seaside. Both have a unique helter-skelter tongue label showing the quintessentially modern view of the seaside and sock liners mimicking the striped deck chairs, plus within the box you will receive two postcards – One for you to keep, and one to send back to Flimby telling us where your 577s ended up on their holiday”.