New Arrivals – Helas, Butter Goods and Stan Ray

It’s been a busy couple of weeks here at the Urban Industry HQ in terms of new arrivals. We continue on our mission to source the most exciting brands from around the world as we welcome two new labels as well as a familiar face back in to our range, plucked from 3 separate continents.

Australian skate label Butter Goods arrive with their Summer 2015 range (thanks to reverse seasons down under), comprised of simplistic street ready silhouettes and a concise range of headwear featuring the brands signature lo-fi graphics.  Keeping in with the skate them we see the return of French label Helas Caps to our line up. Fronted by pro skater Lucas Puig, Helas cites several design influences including sportswear and high fashion, taking a particular focus towards high quality headwear which includes 5-panel and 6- panel caps. Rounding off the latest additions, we welcome American workwear and military apparel brand Stan Ray, with a selection of hardwearing  ‘fatigue’ work pant and jacket styles, modelled on the iconic OG-107 US military uniform that was introduce back in the 50’s.

We have put together this short lookbook to highlight some of the key pieces from each range and how they can be styled together. You can shop the latest from each brand by clicking on the links below…

Shop Helas HERE

Shop Stan Ray HERE

Shop Butter Goods HERE