Urban Industry

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Never Second Q&A

May 03, 2013

1. Can you give us a brief history of the brand?

Never Second was founded in 2012 and is a partnership between 2 long-time friends and collaborators. Having worked together for over 10 years on various creative projects, having our own clothing brand just seemed like a natural progression. Clothing is something we are both passionate about and the timing just felt right for us to finally produce our first collection for Spring 2013.

2. What is your take on UK streetwear at the moment?

Over the last few years I think streetwear became saturated with start-up brands all trying to jump on the hype bandwagon. I now believe the dust has settled and I think it gives those that are involved for the right reasons a real chance to progress and stand out.

3. Never Second has quite a gritty aesthetic to the designs. Was this deliberate on your part? Do you think it helps distinguish the brand in the UK?

For our first drop it was important for us to let people know that we're here to shake things up a bit so the graphics needed to represent this. I think strong graphics will always sell. Recently designers have been able to get way with using photo prints and abstract patterns as quick solutions but we've always tried to keep things as original as possible using only hand drawn type and illustrations. We believe the quality of our graphics and our attention to detail in the production of garments is what makes us stand out.

4. Who or what influences your designs?

'Utrinque Paratus' is a motto we have adopted which comes from the British paratroopers meaning 'Ready for anything'. This ideology has had a big influence on the direction of the first drop designs and the brand in general. Our name is after all, Never Second and this is also a statement we want to instil in all of our products. We are also proud to be a British brand and so going forward this will factor in a lot more.

5. What can we expect from future Never Second drops? Anything is particular you’d like to do, or anyone you’d like to work with?

Our immediate plans are to expand our product range, predominately cut and sew garments. We have a few collab projects in the pipeline, all I can say is 'watch this space'.

6. Challenges of running your own brand in the UK? Any advice for those looking to start a brand?

Know your industry and learn your trade, successful brands don't happen overnight. Obviously financing a first collection is always difficult and finding factories and suppliers willing to work with a start-up brand who also offer small production runs. The only advice I can really offer is to do constant research and try speaking to people who have been in similar positions because they might just point you in the direction.

SHOP ALL NEVER SECOND HERE

by SeanM


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