Urban Industry

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Muttonhead ‘The Great Exploration’ AW13 lookbook

October 18, 2013

Following on from the Muttonhead x Urban Industry 10 Year Anniversary collaboration, this Fall sees the Canadian brand drop one of their strongest collections yet. We’re delighted to be one of only a handful of UK stockists of this great brand. Today sees the team over at Muttonhead release their A/W 2013 lookbook. Shot by photographer Alana Paterson and featuring some breath-taking British Columbia scenery, 'The Great Exploration’ lookbook is a great representation of what the brand is about. We’ll let Paige and the rest of her team take us through the thinking behind this season’s collection:

“The A/W 13 collection was inspired by a mix of functional outerwear and classic sportswear. Traditional detailing and textured fabrics give the collection a minimalist, yet durable feeling. The collection includes 20 styles in various colourways for both men and women.

In true explorer form, we have built the collection based upon layering. The first layer, worn closest to the skin, is made up of a breathable and moisture wicking performance fabric. The middle layer consists of either a light weight or heavy weight option, depending on the activity at hand. We are offering a variety of knits and woven options in both our sweaters and trousers. The outer layers are made up of Melton Wool, which is naturally water repellent and Oil Cloth. The outerwear within this collection focuses on practical and large 2 way pockets, which is necessary for exploring.

The colour palette of the collection was very much inspired by our background. The Black Watch tartan, navy and hunter green colour range was influenced by our Scottish heritage. The red and flecked grey colours represent the Great White North and our Canadian upbringing. Flashes of safety orange highlight the functionality within the collection and bring back the original colours from our very first A/W 2010 collection”.

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