Urban Industry Q & A:
1. Could you fill us in briefly on the history of Muttonhead? When and how did you get started?
Muttonhead was established in 2009 . We started out as a unisex snowboarding outerwear line. We soon realized that the industry was limited to one season per year and we couldn’t compete with the big brands in the industry. After a season we took the line in a new direction, while holding onto our functional sportswear mentality. We decided to focus on everyday apparel that could be worn on and off the mountain.
2. Your goods are all made sweatshop free in Toronto, Canada. How important is this to the brand’s ethos? What challenges do you face in sourcing and manufacturing domestically?
Manufacturing domestically is very important to our ethos for so many reasons. You have much more control over quality when you are actually working side by side with your manufacturers as opposed to sending product overseas, where there are so many language barriers. The challenges we face as a relatively small brand is the cost of local manufacturing. The cost of manufacturing locally is much greater, but we think ‘keepin’ it local’ is well worth it.
3. We first stocked your collaboration with Raised by Wolves here at Urban Industry, and this season sees you hook up with Topo Designs. How did these collabs come about? What do you look for in another brand that makes you want to work together?
We started doing international tradeshows in our second season, so right from the start we were exposed to both buyers and brands from around the globe. We approached Raised by Wolves because we wanted to make some caps, we ended up getting along very well and hosted a pop-up shop in Toronto together. For our second collaboration, we wanted to expand more into the accessory market. We met the guys at Topo through trade shows and we began throwing some ideas around and came up with a full kit. Most importantly we like to work with great people that have the same design and manufacturing mentality that we do.
4. Who or what influences you to do what you do? Have the likes of Reigning Champ, who also manufacture their products in Canada, inspired you at all?
We definitely have some amazing mentors in the Canadian menswear realm. The industry is pretty small here and everyone working in it is pretty damn rad and super supportive. Cult brands like Wings + Horns or Naked & Famous Denim have paved the way for smaller lines like ourselves. Especially in terms of educating customers and creating a demand for Canadian-made goods. Even designers in different categories like Arc’teryx or Viberg Boots are world renowned for their craftsmanship and high quality products. We are really excited to be a part of the movement of Canadian–made goods and feel honored to be sitting alongside some of these brands.
5. What can we expect to see from Muttonhead going forward? Any particular projects you’re working on that you are currently excited about?
We always have so much going on, it’s hard to keep track. Right now, we are preparing to launch our Spring/Summer collection and prepping for video launch parties in both Toronto and Vancouver. We are working on a bunch of different collaborations that will be released in the upcoming year. We are also excited for the release of our ‘Good Sport’ Muttonhead x Urban Industry collab tee to commemorate your 10 years in the biz! We have some exciting things coming your way!
The best way to stay in the loop with our antics is to follow our social media networks or keep an eye on www.muttonheadcollective.com.
Shop the full Muttonhead collection at Urban Industry
Interview by SeanM