Less started life in Tai-Chung City,Taiwan in the Spring of 2006. Operating first and foremost as one of the best suppliers of the most premium brands in a no attitude, no stress store setting, Less also lead the way when it comes to own-brand goods. Many streetwear and skate store are content to merely slap their logo on a few stock crews or t-shirts, but Less go one step beyond and offer a fully-fledged clothing collection that sits comfortably alongside the likes of A.P.C., Norse Projects and Garbstore in their own shop. The brand calls to mind the likes of Patta or Bodega, in so much as the brand and the store are both working hand in hand as hallmarks of quality. You know you can rely on these stores to not only supply a world-class selection of brands and exclusive product, but to also offer a killer selection of own-brand apparel and accessories too.
We count ourselves lucky here at Urban Industry to be among only a handful of UK stockists of Less clothing. Dealing direct with the guys in Taiwan has been a joy and it’s great to see brands such as Less offer a more international feel to our brand roster here at UI, as opposed to the usual American or European brands we deal with. We first took a small delivery of Less 5-Panels Caps before Christmas as a little taster of what was to come. The quality of these caps was phenomenal and when the first drop of clothing landed last month we certainly weren’t disappointed. The hoodies, crews, shirts and jackets were some of the best put-together items we’ve ever stocked here at UI. The tasteful use of tiger-striped camouflage and other custom patterned fabrics throughout the collection piqued our collective interest as well.
We’re glad to have Less on board for 2013 and look forward on working together with them to bring you the best selection of what this Taiwanese brand has to offer in the seasons to come. Keep an eye out for more limited drops to come over the next few months