We are always actively on the look out for exciting new brands, in particular from within the UK, to add to our range here at Urban Industry. Deathtrap is definitely a brand that has stood out to us in recent times and with consideration towards their designs and themes they incorporate, they have put together a strong selection of apparel for their first ever release this Spring. Launched this year, the British brand takes inspiration from the current state of street wear and their perception on the subcultures global movement.
Deathtrap looks to the new generation and their take on the movement whilst paying homage to street wears origins and the people, both then and now, who are immersed in the culture. Their ethos is simple: ‘Inspiration Before Expiration’ meaning that “although we all have an inevitable shelf-life, it’s our duty to document our experiences at this point in time; to pass our knowledge down to the next generation, so that street wear and creativity as whole continues to evolve”
Soon to be arriving with us is Deathtrap’s inaugural release ready for Spring 2015. Drawing from experiences of growing up as a 90’s child and the American influence on our culture, from sports, film music and television, Spring 2015 utilises themes from our transatlantic cousins and applies them using graphic prints across a series of street ready staples. We see bold reworks of the famous stars and stripes and subtle references to $100 bills, in a release that although may seem slightly disjointed from a UK based brands perspective, acts as a physical representation of todays interconnected society’s and how geographical location is no longer a factor when it comes to personal taste and creative influence.
The Deathtrap Spring 2015 collection will be available online shortly. Be sure to follow our social media pages for regular updates.