Teaming up again for their second collaborative project, sportswear giants PUMA and functional streetwear brand ICNY present the “Ice Cream” IGNITE collection.
Despite the fact that we are coming to the end of the warmer months, the collection draws inspiration from a staple summer time treat – Ice Cream. The colours of Chocolate Chip Cookie Dough and Mint Chocolate Chip inform the IGNITE silhouettes latest rework, applying mint and white to the tonal uppers of each shoe. Both styles sit on top of a speckled IGNITE foam outsole to represent the sprinkles.
As one of PUMA’s most technical and responsive running silhouettes, it seems fitting to be the subject of the collaboration, with ICNY deeply rooted in providing functional apparel, mostly through the use of reflective material. ICNY’s signature 3M material has been applied in full colour to each shoes breathable mesh upper for high visibility during exercise.