Following on from the Ice Cream inspired footwear release at the beginning of September, German sportswear giants PUMA and NY based functional streetwear label ICNY team up once again this season for a concise collaborative release.
PUMA’s rich heritage in producing quality sporting goods lends itself perfectly to ICNY’s unique formula, combining reflective technology in to the designs, which are both highly functional and highly wearable. Having worked together for previous seasons, the latest effort sees reworked apparel and footwear styles, utilising classic PUMA shapes and once again applying ICNY’s signature reflective material.
The PUMA R698 is the subject of the footwear rework, with 3 new colour options in the silhouette of black, burgundy and silver. Each shoe is made from a robust ripstop material on the upper for a durable finish, which is completed with reflective piping from heel to toe for high visibility on the move. The futuristic rework is completed with a tonal leather liner and tonal 3M lacing, woven Puma X ICNY tongue label and PUMA’s signature Trinomic lace jewel. All of this sits on top of a cushioned white midsole and hardwearing rubber outsole.
Rounding off the collection is a small selection of apparel including a t-shirt and a crewneck sweater in black, both featuring bold reflective graphic prints and additional reflective detailing around the cuffs and hem.
You can shop the PUMA x ICNY AW15 Collection HERE