It took a particularly harsh bump off his bike on a cold New York’s night for Mike Cherman to come up with the idea for ICNY. Tired of being chewed up by the city’s notoriously aggressive motorists, Cherman started thinking of ways he could make himself more visible on the road and the resulting effort was ICNY. Utilising a range of 3M reflective materials across a range of socks, t-shirts and more, Cherman hit upon a practical solution to his problem. ICNY utilizes a unique 3M reflective application on socks and t-shirts that produce a strobe effect when lit, making the wearer visible at night. ICNY is not just for cyclists. It’s for anyone who wants to be seen at night; runners, skaters and pedestrians alike, meeting at the intersection of safety and style. For more info on ICNY and Cherman himself check out this great interview he did recently with HYPEBEAST.