Personally I feel ICECREAM is cruelly overlooked here at Urban Industry. Sure, you’ve got the Pharrell connection, but most folk tend to focus on Billionaire Boys Club when his name is mentioned. Not to take anything away from BBC, but I actually prefer ICECREAM. There’s a certain playfulness to the brand’s output that recalls A Bathing Ape at their best – colourful without being childish. This tone is none more present than in the brand’s Spring 2014 collection which we are stocking now at Urban Industry.
I’m drawn straight away to ICECREAM’s use of anime and Japanese characters in the Kata and Ecchi designs. Elsewhere the classic ICECREAM dog logo sits alongside some striking tiger prints in the form of the Death Defying, Tiger Dog t-shirts and the custom allover print TC Camo tee. Elsewhere we have a great selection of ICECREAM crewneck sweatshirts and hoodies on offer here at Urban Industry. If you’ve not checked out ICECREAM before then this season is definitely a great starting point. Don’t forget we also offer free UK shipping and returns on all orders placed at Urban Industry!