Here’s a fact for you – New Zealand-based brand i love ugly are absolutely and unequivocally killing it right now. There is no other brand right now that can touch them. Hell, they even say nice things about the brand in the Hypebeast comments section in between the tales of some guy’s auntie who makes mega $$$ working from home or some such. The latest Spring 2014 sees the brand continue to push that clean and considered aesthetic with a collection that is bold without being lairy and neat without being boring.
It’s all about the custom cut & sew when you’re talking about a brand such as i love ugly. For many seasons now we’ve stocked shirts, outerwear and trousers from the brand and the response has been phenomenal. Personal favourites of mine from the Spring 2014 collection include the allover print Englishman short sleeve shirt as well as the various rugby shirts that pay homage to New Zealand’s national sport and heritage. As with all i love ugly collections, we receive our deliveries in frequent small drops as opposed to one big seasonal delivery, so keep your eye on the site for when we get fresh updates from the brand.