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Returning to Urban Industry this season is French skate brand Helas Caps.
Fronted by every skaters favourite skater Lucas Puig, Helas Caps has continued to grow their line over the years and stands out as one of the most unique brands in the skateboarding and streetwear market. Having began life as a headwear brand, focused around 5-panels and 6-panels, Helas made the seamless transition in to full apparel lines, maintaining their core influences throughout each release.
Combining design inspirations from high-end brands such as Gucci and Ralph Lauren with more athletic and streetwear informed silhouettes, Helas deliver highly wearable, quality headwear and apparel designed for casual wear and skating. Our latest drop sees a small selection of carefully crafted headwear that utilises a range of materials including jersey and twill, with subtle embroidered detailing throughout. The collection also features some considered, hiking inspired outerwear pieces in the Kanguru pullover hooded jacket and simplistic graphic tees. Rounding off the release we also have a small selection of socks featuring the brands famous umbrella logo.
You can shop our latest range of Helas Caps HERE