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Grind London The New Sound

May 12, 2017

Independent UK brand Grind London are back again at Urban Industry with ‘The New Sound’ capsule collection. This fresh new drop features a selection of graphic tees and long sleeves as well as some excellent shirts that have been produced in Japan in strictly limited numbers. I have a lot of time for Grind London. Over the past few seasons they’ve really carved out their own unique identity as a London brand without any cheesiness or misplaced patriotism. When I interviewed brand owner Youssef last year, he came across as someone who knew what direction he wanted to take his brand in and that he wasn’t particularly fussed about everyone else was up to.

Personal favourites of mine from this collection are the Sounds Of The Future long sleeve t-shirt and the Japanese Oxford shirt. The shirt in particular is one of the nicest examples of cut & sew I’ve ever seen from a homegrown brand. The Grind London ‘The New Sound’ collection will be available online and instore soon at Urban Industry. Don’t forget we also offer free UK delivery and returns on all orders.


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