Urban Industry

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Grind London Classic Summer Cuts

May 08, 2014

Grind London are back again with their latest seasonal offering, entitled ‘Classic Summer Cuts’. Once again enlisting the talents of photographer Mehdi Lacoste (who previously shot the ‘Jah Bless’ and ‘New Sounds’ collections), the accompanying lookbook recalls the English summer in all its fleeting glory. No glorious sun-drenched beaches here, just the promise of the that one perfect evening down the park with your mates, trying to get the disposable barbeque lit and maybe the promise of a 99 from the ice-cream van. Lacoste captures the mood perfectly as well as highlighting key pieces from the new Grind collection.

Grind have always differentiated themselves from other independent UK streetwear brands through their sheer willingness to try new things and experiment with various cut & sew pieces. For this season, the brand compliments their annual short sleeve shirt and shorts offerings with the truly awesome Peach Skin Cotton Twill Harrington Jacket. A work of beauty in itself, this is the real stand-out piece of the ‘Classic Summer Cuts’ collection. Reminding us that the British summer requires us to have a jacket to hand at all times, this new spin on the classic Harrington jacket is a must-have. The new Grind London SS14 collection is online and available to buy now at Urban Industry.

SHOP ALL GRIND LONDON


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