Urban Industry

  • 0

Give Me Your Classics And I’ll Show You The Future – A Reebok Launch

September 09, 2014

Nice of Reebok to invite us to a launch of a short film shining a new and different light on the story of the innovative and pioneering UK based brand.

All the great and the good of the UK sneaker industry where present at the Shoreditch Studios to hear a brief talk by Reebok co-founder Joe Foster about how Reebok started and developed.  Following this we has a little introduction to the film itself by ‘The Rig Out’ Editor, Glen Kitson who curated the film for Reebok.

glen jd

Along with the film we were treated to some amazing shoes from the Reebok archives dotted around the room, some even dating right back to the start of the brand in 1895.

reebokshoe1 reebokshoe2reebokshoe3reebokshoe4

All in all a very enjoyable evening checking out some very interesting shoes, washed down with some very strong tequila Cocktails, beer by Meantime and mini soft tacos laid on by Rita’s Diner. A typical Thursday night in the city.

Credits: Made by The Rig Out (www.therigout.com) and directed by Antony Crook http://www.antonycrook.com/ of Ridley Scott Associates – http://www.rsafilms.com/company/rsa-uk/director/antony-crook on location in Bolton and Manchester (the birthplace of Reebok). Cinematography by Lol Crawley http://en.wikipedia.org/wiki/Lol_Crawley and a voice over by Paul Popplewell (Tyrannosaur, 24 Hour Party People).

And featuring an original score by Illum Sphere http://ninjatune.net/artist/illum-sphere