Urban Industry

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G-Shock x Eminem

January 29, 2014

G-Shock have joined forces with hip-hop icon Eminem as part of their ongoing 30th Anniversary collaboration series that have seen them work with New Era and Undefeated over the past few months. The G-Shock x Eminem GDX6900MNM-1 watch, available Saturday 08th February 2014, takes the newly-revamped Casio G-Shock XL-6900 watch and personalises it with a unique Eminem graphic design for a watch that is not only ruggedly functional, but also stylish & streetwise.

Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 pays homage to Eminem’s rise from one of the world’s most rugged urban terrains – the streets of downtown Detroit. As a tribute, the skyline of Detroit is printed in bold red on the upper watch band. The watch face and band loop sport the reverse “E” from the stylised EMIN?M moniker, while the watch case back and lower watch band are personalized with an autograph of his alter ego, “Shady”.

As one of only a handful of UK stores stocking this awesome collaboration, we here at Urban Industry will be delighted to offer the Casio G-Shock x Eminem GDX6900MNM-1 for sale in extremely limited quantities on Saturday 08th February 2014. Stay tuned to our FACEBOOK and TWITTER pages for details closer to the drop.

SHOP ALL CASIO G-SHOCK HERE