Urban Industry

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DQM coming soon to Urban Industry

November 05, 2013

For Holiday 2013 we’re delighted to welcome legendary skate brand DQM to the fold here at Urban Industry. The New York-based brand has a rich history tied in with skateboarding and streetwear and we’ve always been big fans of their clothing here at UI. Look for a tight collection of tees, sweats, cut & sew and caps to drop very soon here. First, allow us to give you a short history of the brand…

Dave Ortiz, owner and founder of the original Dave’s Quality Meat store, was once the team manager of skate brand Zoo York. Zoo York's office was located in the meatpacking district of New York City. Dave wanted to open a sneaker boutique in the same neighbourhood. Partnering with pro skater Chris Keefe and Chris' brother John, the three opened Dave's Quality Meat in 2003. The small store soon gained huge international acclaim as one of the go-to NYC spots and a slew of incredible collaboration with the likes of Nike amongst others cemented DQM as one of the best stores out there.

Fast forward to September of 2011, and Ortiz had by this time parted company with the store. With Dave’s departure, the brand is now more frequently referred to as just DQM – “It’s kinda like Kentucky Fried Chicken is now KFC. So as time goes by DQM is less associated with me”, as Ortiz put it recently in this Hypebeast interview. DQM opened its second store the same month, in partnership with Vans. A two story space set within a landmark building in New York City’s historic SoHo district, The General brings the very best of Vans to the East Coast, and continues the progression of DQM. Some would expect this big corporate partnership to bring about the downfall of the brand, but we’re happy to report that things are looking better than ever with DQM. Much like Fourstar, DQM is still a core skate brand at heart that is more concerned with manufacturing durable, skateable gear as opposed to cashing in on the latest trend. 

SHOP ALL DQM HERE