This Summer we've teamed up with our friends at Dickies and Proper Mag to showcase the very best of the Dickies brand. Dickies has become a staple brand in recent years with a new generation discovering its durable workwear style, the timeless cuts and the fair price attached. We tasked Proper Mag to shoot the Dickies Summer collection with that 90's slant and what better way than to channel the seminal 90's film by Larry Clark, Kids. The film depicts mid 1990's New York in perfect clarity, timed so well to show the rise in the culture of skate and streetwear, and the emergence of brands such as Supreme.
Our look book was shot on a hot day in Manchester and the Dickies Work Wear range easily captures that '90's mood.
Shop the Look Book Collection here.
Photographer, Jacob Johnson (@jayjohnson94), Shot on location in Ancoats, Manchester.
Models: Keanu, Kai and Keown.
Styling: Mark Smith and Neil Summers at Proper Mag