I love it when a brand comes together. Case in point: Deus Ex Machina. We’ve stocked the Australian brand for the past year or so here at Urban Industry and it’s been great seeing it grow from underdog status to one of the brightest brands of 2013. With the growth of the brand through their new flagship U.S store/café, as well as an ever-expanding range of decent cut & sew, Deus have certainly found favour with a whole host of people who love the detail and the craftsmanship that goes into the brand ethos. From the custom motorcycles to the extensive clothing line, Deus have shown a true dedication to their art and the quality of the pieces they are producing is second to none.
Deus Ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…”. With locations in their native Australia, as well as Bali and America, Deus have definitely carved out a niche for themselves. We here at Urban Industry are delighted to be one of only a handful of UK stockists of the brand.
For Fall 2013 we’re seeing another strong line of printed tees that showcase the brand’s ties with the world of motorcycling. We’ve also got bold use of custom prints in some of the shirts and crewneck sweatshirts. You can shop the full Deus Ex Machina Fall 2013 collection online now. Don’t forget we also offer free UK shipping and returns on all orders.