Urban Industry

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Converse All Stars

March 13, 2012

From All Star Hi to the All Star Lo, Converse really have it sewn up when it comes to the classic American trainer. The Converse All Star was first manufactured in 1917. This canvas and rubber sneaker was the first basketball shoe manufactured in America at the time. In the 1920s a certain Chuck Taylor became the spokesperson for Converse, as well as improving on the shoe's design.

Chuck Taylor toured the country giving talks on basketball as part of the Converse All Stars team. From there the poularity grew, and soon Converse found themselves on everybody from Olympic athletes, to soldiers training during WWII. By the 1960s Converse Chuck Taylor All Stars were being worn by 90 percent of professional and college basketball players in America.

Since then Converse became the go-to choice of footwear for the grunge generation. Kurt Cobain et al were rarely seen out of a pair of beat-up Chucks. Classic, timeless… just a few words to describe the Converse All Star Hi and the All Star Lo.

View the full Converse range HERE