Always on the look out for new brands to bring into the Urban Industry fold, this time we've taken on a well established premium brand in the form of Billionaire Boys Club.
Its been on the block since 2005 where The Neptune's rapper, Pharrell Williams and Bape owner, Nigo got together to create the premium BBC brand. Prices have always been on the high side and this was reflected with the high quality, production values.
Cut forward to 2011 and Pharrell and Nigo and gone their separate ways but world reknown rapper Jay-Z has stepped in as an investor and partner to Pharrell. Utilising new production factories and distribution they have managed to reduce end costs somewhat and in turn pass it on at the RRP.
Rest assured the quality of Billionaire Boys Club is still excellent and very much premium. The range of BBC T-Shirts we have in are very heavyweight with a strong screen print. Crew sweatshirts are also cut well and made from a heavyweight cotton fleece.