Continuing our Behind The Scenes feature on the Urban Industry Journal, we take a sneak peak at what goes on in our in-house studio.

We spent the day with Georgina, Hannah and model Damian as they put together product shots for the websites buying pages, social media imagery and importantly, double checked the standards of each product that came through the door. Tons of product passes through the studio everyday and from there the studio team come up with different concepts as to how to display each garment. Every piece is shot with consideration both on and off the model to give a true representation of fit and style.

See the behind the scenes images of the studio below…..