We’re long-time supporters of Brighton-based brand AONO (Always Outnumbered Never Outgunned) here at Urban Industry. We were one of the first UK stockists of this barber-inspired brand and it’s been great to see them evolve and grow over these past few seasons. AONO bossman Paul is a regular fixture here at UI HQ when he’s not jotting all over the world, whether it’s working with the likes of Uppercut Deluxe and Vans up and down the country and further afield in France and Italy. Add to that his daily duties running the AONO barbershop in Brighton (whose recent opening party we covered HERE) as well as being an all-round family man and it’s amazing that he finds time to work on his brand at all!
The work has definitely gone in to this new collection though (where he finds the time we'll never know!), and it really shows. Some real nice touches adorn this new range and really bring a cohesive feel to all the pieces. The embroidered camo pattern inner neck detail on the tees, crews and hoodies are killer, simple as. Nice little touches include AONO logo embroidery on the t-shirts as well as the snapbacks and beanies
The AONO Autumn/Winter 2013 is starting to make its way online now at Urban Industry. You can view the full collection HERE