Alife and PUMA revive their partnership this Spring, coming together on a collaborative collection consisting of apparel, footwear and accessories that is soon to be arriving with us at Urban Industry.
Alife is widely considered as one of the most influential and innovative labels since it was founded back in 1999. Boasting its own creative agency that has supplied creative direction for big names in the fashion and music industry, as well as a hugely successful retail space and clothing label, the brand has gone onto inspire many since. PUMA themselves have enjoyed huge success in recent years thanks to their largely popular retro shoe releases and its seems right that the two are coming together to work on this highly anticipated release. Although this isn’t the first time the two globally renowned brands have come together, having worked on a range of trainers and tees together back in 2007 and 2008, and a concise capsule collection last summer, this seasons collection is their most accomplished collab yet, with a lot of consideration into the design and construction.
With both PUMA and Alife playing a significant role in New York’s Downtown street culture, the brands rich heritage and creativity combine effortlessly in this eye-catching, sportswear inspired collection. The release is made up of bold patterns and heavy logo branding, which has been applied to t-shirts, crewneck sweaters, hoodies, track pants and accessories, as well as premium colour and material reworks of classic PUMA running silhouettes including the Suede and R698. Patterns and colours from Alife’s Rivington Club and retail space are translated as reflective polka dot styles and photographic prints throughout.
The Alife x PUMA Spring/Summer first drop will be arriving with us from the 14th of February so be sure to follow our social media for more updates. For now you can shop our current range from Alife HERE and PUMA HERE.