Here we have the hotly anticipated Alife Spring '14 collection. Alife has a storied history in the world of streetwear and this can be seen through the graphics and prints of this new collection which is heavily graffiti inspired. The New York brand has teamed up with UK distributor Gimme5 to produce a teaser lookbook ahead of the collection’s worldwide release on Saturday the 15th March.
The video is titled ‘IT’S A LONDON THING’ and features artists from graffiti and tattoo collective Eighties Conspiracy for a compelling teaser. The crew take to the local skate park, paints a large-scale mural while showing a peek into their London studio Kid Love Ink.
Look out for the Alife Spring collection at Urban Industry online and in store from 10am on the 15th March.