Adidas are making moves at the moment. That’s a fact that cannot be denied. With big name acquisitions to the team such as Kanye West, Nigo and Pharrell Williams amongst others, along with a whole heap of new styles and running tech, there are certainly big things in store for the German sportswear giant.
Fresh in to Urban Industry for Spring 2014 is the adidas Originals ZX Flux. Sure, there’s a whole host of solid coloured iterations of this shoe doing the rounds but who cares about that, right? We’re about this Photoprint Pack though for sure. Who doesn’t want to look wavy in those blue and white joints? The boys at adi have the official word –
“Essentially, it’s the 1989 model of the ZX 8000 stripped down to its core DNA. 25 years on from the ZX 8000 conception, the ZX FLUX is as style-conscious and full of spirit as the rest of the ZX family. It’s the fusion of innovative new technology and instinctively clean aesthetics which makes also the newest ZX so special and makes it turn heads”. The Adidas Originals ZX FLUX Photoprint Pack is available online at Urban Industry priced at £84.95 each.