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adidas Originals Superstar by Pharrell “Supercolor”

May 12, 2017

adidas-pharrell-superstar-supercolor-01-960x640 Following the succesful relaunch of the coveted Superstar silhouette, adidas Originals now turn to one of musics notorious characters – Pharrell Williams to work on no little than 50 collaborative iterations of the style for Spring 2015.

Celebrating equality through diversity, the pack offers up pretty much any colour you can think of under the colour spectrum. The shoe arrives with its classic coated leather on the upper and the iconic rubber shell toe unit on the toe box, and features tonal lacing, branding and midsole in the chosen colour.

Pharrell explains the inspiration behind the collab;

“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before. With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”

A selection of colour ways in the adidas Originals by Pharrell Williams “Supercolor” will be arriving with us shortly, be sure to follow our social media for regular updates. You can shop our current selection of adidas Originals HERE

Colours available at Urban Industry;

Urban Peak
Night Navy
Lab Green
Clear Sky



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