I’ve always had a soft spot for 10Deep. They’re one of the few brands that nailed their colours to the mast in terms of the patterns and styles they use from a very early stage, yet they manage to put a fresh spin on it every season. While everyone else jumped on the camo bandwagon, this New York brand has been giving us their own unique take on it for as many seasons as I can remember. I personally think 10Deep is one of the most slept-on brands here at Urban Industry. I know their cut & sew can be a bit pricy in relation to the other heavy-hitter American streetwear brands, but as a proud owner of quite a few of their pieces I can definitely attest to the quality.
Spring 2013 sees 10Deep continue to push their use of patterns. The recurring Navy Roses print has been put to good use on crews, shirts, baseball raglans and allover print t-shirts. Allover floral prints can verge on the wrong side of obnoxious, but 10Deep have done the print justice here and none of the pieces stray into overkill territory. Likewise, the popular Bacchanal print makes a welcome return in the form of allover print t-shirts and a pullover hoody. Again no crazy colour clashing or misdirected flamboyance – just a good use of a custom print that works surprisingly well with most things.
Elsewhere a solid collection of graphic print 10Deep T-Shirts also shows us that they do the basics well too. Going back to the cut & sew that 10Deep do so well – for Spring 13 we get fresh iterations of the Elbows In shirt that features the same tasteful contrast mixed-fabric elbow patches. Elsewhere we have an on-trend allover print shirt in the form of 10Deep Brooklyn Botanic Shirt. A solid collection altogether, and all available to buy online and instore at Urban Industry.