Urban Industry

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10Deep Internationally Known Spring 2014

February 26, 2014

One brand that doesn’t mess about when it comes to consistency is NYC heavyweight 10Deep. Since I started working at Urban Industry, I can’t think of one season where I’ve not been impressed by their offerings. Spring 2014 is no exception with the first drop of the ‘Internationally Known’ collection touching down on our shores. This new ranges shows influence from both Western and Eastern cultures without getting too carried away with the concept. The guys over at 10Deep have the official word on this season’s inspiration:

“Our Spring 2014 collection is here.  Titled "Internationally Known", it explores the connections between 10.DEEP and the diverse array of cultures that have informed the streetwear community from which the brand has emerged. While New York City streetwear rose on its own through decades of development, its existence was nurtured and refined in Japan.  This first offering of the Spring collection speaks to these links and the role that Japan played in its evolution.  Following this idea, we decided to create a collection that reads like an American's stab at making Japanese streetwear (which is, ironically, itself a refinement of American streetwear style).  Heavily Kanji-laden graphic applications and cherry blossom prints are contrasted with old western paisley handkerchief prints, workwear references and other classic western silhouettes.  The results are the embodiment of hybridized culture that is neither Japanese nor American but full of references to both”.

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