It’s been a great year for brands debuting on Urban Industry. From independent UK brands to brands from further afield, we’ve been inundated with a quality selection of clothing. Standing at the front of the pack is New Zealand’s I Love Ugly. In their own words – “the I love ugly embodies the brand and the values we hold close. We strive to make men look good by making great classic mens clothing with an I love ugly twist. We believe in great customer service and helping our customers to find exactly what makes them look slick. We are inspired by the world and try to evoke elements of our music and art into the fashion we produce”.
Even though we’ve only been stocking them for a couple of months, we’ve seen an explosion in popularity for I Love Ugly clothing. The 5-panel caps in particular have been a great success. The guys at I Love Ugly search far and wide to find the most unique patterns and materials to use in the production of their 5-panels, and the attention to detail on these hats is incredible! All I Love Ugly 5-Panels include unique vertical brass signature eyelets; adding that special I Love Ugly twist, which is backed with a genuine custom stitched leather strap and buckle.
We’ve also noticed a lot of interest in I Love Ugly trousers. The Zespy pants are the signature trousers that I Love Ugly make, and it seems our customers can’t get enough of the unique tailored fit and attention to detail on each pair. I Love Ugly Zespy pants are made in limited numbers with custom print lining on each pair. The Zespy Pant is something that every I Love Ugly customer needs. It has the ability to be worn to almost every occasion. Designed whilst on a 'trip' in Amsterdam, the Zespy pant brings with it an innovation that truly stands out.