ABOUT
RVCA CLOTHING
RVCA is defined by the balance of opposites coexisting together to form the world we live in. RVCA¹s founder and creative director, PM Tenore, took his vision and created a design-driven brand, with roots based in an active lifestyle...taking its roots in American workwear and adding contemporary tailoring for everyday...every situation.
Enter Conan Hayes. PM and Conan became childhood friends when they met while surfing the North Shore in 1988. Later in 2000, they reunited in New York where PM shared his vision of this new brand. Conan, an established professional surfer, found himself doing something he would have never previously imagined: declining a lucrative pro surfing contract to pursue PM¹s creative vision. Instead of traveling the world pursuing the best waves, he is now traveling the world ensuring RVCA has the best product possible.
As RVCA has grown, so has the Artist Network Program, an ongoing program
developed to showcase the talent of established as well as unknown artists who inspire our generation. Through the course of this program, RVCA donates partial proceeds from designs sold to each artist¹s charity of choice.
Artist/pro skater, Ed Templeton became the first artist to participate in the Artist Network Program. Donating his proceeds to The Luggage Store Gallery in San Francisco, Ed paved the way for other artists to use their works to help raise awareness and benefit the community.
"We feel so lucky to be working with all these great artists," says Tenore.
"Whether it's skaters, musicians, surfers or street artists, we want to help share the genuine integrity of these subcultures while simultaneously giving back to the community."
RVCA CLOTHING
NEWS
Urban Industry Store is very happy to be stocking the finest parts of the RVCA range, fresh in from California. Its a first initial drop of tees and hoodys, loads more RVCA is on its way...