New Balance at Urban Industry

Urban Industry has been stocking New Balance shoes for a number of years now and our range has come to include the 360 shoes, the 410 and 420, plus the excellent 455 and classic 574 trainers. The story of New Balance shoes begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33-year-old English immigrant, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit.