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LRG, or Lifted Research Group, are one of the most popular streetwear brands here at Urban Industry. LRG is based in OC, California and continues to push things forward for urban clothing season after season. LRG Clothing lives by the motto 'Underground inventive, Overground Effective, ' a company designed to overthrow the masses by using their influence. LRG prides itself on its innovative essence for the above average person.