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Lomo cameras are the ideal retro camera for all your photography needs. At the very core of Lomo Cameras and Lomography lie the 10 Golden Rules – to guide and disarm you of all the formalities and complications that you know about photography. They’re the very essence of our "Don’t Think, Just Shoot" motto. After all, Lomography is all about having fun while taking good pictures. Memorise it by heart, or break all the rules; either way, be ready to throw all your inhibitions about photography away!