Fresh from New Zealand is i love ugly. The brand caught our attention with their patterned 5-panel caps and shirts, as well the tailored Zespy pants. i love ugly is a fresh breath of air here at Urban industry and we are delighted to be one of only a handful of UK stockist of the brand. In their own words - "we are inspired by the world and try to evoke elements of our music and art into the fashion we produce. The I love ugly team are creative and have a vision to create a mens clothing store that has everything you need to make your wardrobe complete".