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HUF is the brainchild of pro skate Keith Hufnagel. HUF is now L.A. based having closed their retail store in San Francisco store, but this hasn't effected the consistency of their clothing or footwear. HUF is a strong skateboarding influenced brand with some nice streetwear touches, and we here at Urban Industry look to bring the best t-shirts, hoodies, caps, 5-panels and cut & sew that Hufnagel and his crew produce every season. Keep an eye out for those cheeky Huf Plant Life socks too...