Eastpak by Wood Wood
Wednesday 01/08/12 - 03.21PM
The Danish fashion brand give us their unique take on the Eastpak bags and accessories
Collaborations are a dime a dozen these days, and it takes a rather special collection to get our attention here at Urban Industry HQ. Step forward Eastpak with their recent collab with Danish high-end fashion label Wood Wood. Having witnessed the quality and attention to detail oo these bags firsthand, we thought we'd share a bit more with you on one of the best executed collaborations we've come across in recent times.
Wood Wood, based in Copenhagen, Denmark embodies that laid back blend of underground and high-end way of thinking, aiming to surprise across the board with a distinct selection of styles. Over the last few years, Wood Wood’s illustrious graphic profile has established the design trio as a driving force on the European street couture scene. In 2002 Wood Wood launched its first store and introduced a small collection of T-shirts. Since then Wood Wood has spread throughout Europe and beyond with a considered brand approach that includes retail stores, biannual apparel lines and numerous collaboration projects often incorporating an international network of friends and likeminded creators.
EASTPAK is the authentic global lifestyle brand offering innovative mobility solutions for the urban insider. EASTPAK was founded in 1976 when Mark Goldman transformed his father’s company from a manufacturer of military issue backpacks and duffels into the leading supplier of stylish, functional solutions for city living and the things you carry with you. From street-smart backpacks to convenient shoulder bags and ingenious luggage and travel items, every EASTPAK bag or accessory is designed to let you cram more life and excitement into your day, whether moving across town or across the globe.
Toon Kympers, Product Director at EASTPAK: “At first sight, the EASTPAK by WOOD WOOD Collection represents a clear break with EASTPAK’s vision on cutting-edge urban mobility. But when you look closely, this very evocative collection embodies a universal sensibility which we all share: an urge to roam, to explore, to discover without limitation, without fear, and without expectation. In other words, this collection has got EASTPAK written all over it.”
Brian SS Jensen, Co-Founder / Designer at Wood Wood: “It has been a great experience to work together with EASTPAK on this project. We were all very open-minded throughout the process, and it has truly been a collaboration between the two brands. Our initial thoughts and ideas were perfectly translated into the final products which we are very proud of.”
The EASTPAK by WOOD WOOD Collection comprises a comprehensive range of ten styles from backpacks to a weekender, shoulder bags, pouches, sleeves and other accessories. It is the latest collection in a growing number of ground-breaking designer collaborations expressing the synergies between EASTPAK’s unique urban outlook and that of leading international designers.